Digital Workshops
Writing by admin on Monday, 16 of March , 2009 at 1:39 pm
An Introduction to Digital Media
Duration ½ day
Who should attend?
Anyone who is new to digital media
What will I learn?
• How to create great content for websites and mobile devices
• Why SEO is the number one driver of new traffic to your site
• How to analyse your site using usability and design benchmarking
• The top 20 business models for making-money online
• How publishing companies are driving new revenue streams online
• The top 10 emerging trends in digital media
What will it cover?
• Why digital media is top of the agenda and here to stay
• Why users turn to the web
• The business models that work online
• How online success is measured by advertisers
• Where podcasting, blogging and online video fit into the mix
• What is SEO and how it drives traffic to your site
• How magazines can use their web sites
• How and why readers get to sites
• Moving content from print to site - the issues
• Emerging trends in digital media
Adapting Your Writing Style for the Web
Duration: ½ Day
Who should attend?
Journalists of all levels who are new to the web
What will I learn?
• How to structure and create perfectly crafted web copy
• Simple ways to make your copy search engine friendly
• What journalists can do to maximise eyeballs online
What will it cover?
• How to structure news and feature content online
• Using headlines and keywords to make your copy search friendly
• The importance of tags, metatags, links and referrals.
• Understand how users read and consume information on the web
• Skimmers vs. methodical readers – and what it means to your writing structure
• The use of new pages and other visual formats to keep the readers’ attention
Category: Uncategorized
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